Creative Production Success Story: Cloud Infrastructure Case Study

How ITV Cut Infrastructure Costs 35% Through Dynamic Resource Provisioning.

The Challenge

ITV required modern infrastructure supporting agile content creation teams while achieving sustainability goals. Traditional workflows couldn't deliver the flexibility needed for dynamic content production demands. 

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Project Goals

  1. Enable agile teams with dynamic infrastructure for content creation.

  2. Achieve zero emissions goals through efficient cloud operations.

  3. Empower content creation through revolutionary editing capabilities. 

The Solution

Support Partners delivered cloud-native infrastructure enabling ITV's editing revolution. The platform supports agile teams with zero emissions operations and dynamic infrastructure that scales with content creation demands. 

"Our business has really changed in the past two years, and we needed a new way of working that didn't involve several different parts of the business footing the bill. We needed to be more agile, to be able to spin resources up and down when production needed that extra bit of licensing and/or delivery of extra kit in tight turnaround situations. Then the global pandemic arrived, and our technology leadership said, ‘OK, we're ready to have a go at this’ and see how we can harness the cloud to enable a new way of working. The global pandemic was the catalyst for change and enabled the dedicated focus of technologists to find out how to work in a different and more modern way."

 

-Tim Guilder, Head of Production and Technology for ITV Studios 

The Business Benefit

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Agile team empowerment through dynamic infrastructure.

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Zero emissions operations supporting sustainability goals.

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Revolutionary editing capabilities enhancing content creation.  


 

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Enhanced collaboration across distributed creative teams.


 

This creative production success story demonstrates how cloud infrastructure deployments can reduce operational costs for broadcasters facing similar scaling and resource provisioning challenges.